![]() ![]() ![]() Netflix said this week that it needs to greenlight more original Latinx content. “We’re hoping numbers like this will help to really ignite a movement in the community.” “The industry is at the floor on Latinx representation,” Smith told CNN Business on Thursday. The collective buying power of US Latinos reached $1.3 trillion in 2015 and was projected to reach $1.9 trillion by 2023 prior to the Covid-19 pandemic, according to Nielsen data. #Netfits cn movie#In 2018, Latinos purchased 23% of movie tickets sold in the United States, according to a Motion Picture Association of America study. But the streaming service - and Hollywood at large - still have a major problem greenlighting films and shows made by and starring Latinos, who researchers have determined purchase more movie tickets per capita than any other US racial demographic group. Smith says Netflix is “doing quite well” when it comes to leading roles going to women and most people of color. Researchers also said Netflix needs more content centered on Native Americans, members of the LGBTQ+ community and people with disabilities. #Netfits cn series#Women of all races, who make up about 51% of the United States, represented 52% of leads and co-leads in Netflix original films and series over the two-year span. Asian individuals, who comprise about 6% of the United States, were about 7% of Netflix main cast members in 20.Ĭhristian Serratos as Selena Quintanilla in "Selena: The Series" on Netflix. The percentage of Black main cast members on Netflix reached 22.7% in 2019, up from 16.2% in 2018. The demographic analysis revealed just 4.5% of main cast members went to Latinx actors and filmmakers during that two-year span, even though Latinos make up roughly 18% of the US population. (NFLX) original movies and 180 original scripted series posted on the platform from January 2018 through December 2019. (NFLX) diversity audit was conducted last year by the USC Annenberg Inclusion Initiative, an entertainment industry diversity think tank, which unveiled its findings on Friday. Netflix has made progress adding diverse content created by and starring women, Black and Asian people on its platform in recent years, but the streaming service and film studio hasn’t had the same success yet with increasing Latinx representation, according to a new study it commissioned. ![]()
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